Gateaux Patisserie Logo & Expansion Design
NEW GATEAUX LOGO
The new design of the Gateaux logo was handwritten by me and then polished up in Illustrator we developed Illustrated elements to feel more artisanal and chose an earthy green color as the fill.
Initial Concept Sketches Ideation
“These were the initial concept sketches of the Gateaux logo. We played with color shapes and fonts before moving to the final handwritten lettering and elements. ”
Lighting and Furniture
Expansion Development
COLOR PALETTE
Model Design
In order to visualize our plans, I made a small-scale model of the shop. Hand making over 60 pieces of furniture.
Wallpaper
When your Design becomes Reality!
I was having a “pinch me” moment here. This was a moment which I felt very proud. Sitting in what was my scale model and now it becoming reality was very surreal. This photo and others were taken before the grand opening. As we were preparing for opening day. And also a fun moment when your friend takes her engagement photos in the shop.
To-go Cup Concepts
Below are some concept designs for Gateaux’s to-go Cups. The owners of Gateux said they wanted to play with potential future cup ideas if they ever choose to do something different and bespoke to their brand.
Owners Suendos and Sueha cat lovers and nature enthusiasts. We thought of elements within the shop that are iconic to them as a result these are the designs we played with as well as some other ideas.
Merchandise Concepts
The owners of Gateaux Sisters Suendos and Sueha love cats and thought of making merchandise playing off the word gateaux and so they came up with “CAT-EAUX” these are some designs that express the whimsical and playfulness with thier branding.
